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October 29, 2020 View Online
Rockies Executive Update from Dick Monfort
Dear Rockies Season Ticket Holder,

I hope this email finds you and your families healthy and safe. It has been a challenging year and my heart goes out to the millions of people that have been affected by the health pandemic we have all faced. Loved ones have been lost, businesses have closed putting people out of work, kids' educations have been interrupted, and our lives in general have been turned upside down. Truly a sad time for so many. As we strive to keep everything happening in our lives in perspective, we know baseball is just a game, but it will survive because it represents so much more to so many people. Baseball has never been needed more to provide some relief from the trials of this difficult year.

Now that the 2020 season has come to an end and the industry made it through the World Series, I wanted to reach out to you, the heartbeat of the Rockies organization. Never before has it been more apparent than this year that we need our fans at Coors Field. I truly missed you at the ballpark, but more notably, your absence was felt by our players. Even with only 30 home games this year, it was still the first time since 2015 that we had a losing record at home. It just wasn't the same without your energy and rallying cheers. Our goal is to get through this historical challenge so we can welcome you, the best fans in all of baseball, back to 20th and Blake come April 1, 2021!

We had no idea that when we were asked to leave Spring Training last March that we would have a shortened regular season with no attendees. It was very difficult to get through those 60 games, putting our staff, coaches and players through the unbelievably challenging exercise of keeping everyone healthy and safe - the word "fluid" definitely became part of my vocabulary this year. But by taking the situation very seriously and vigilantly adhering to the city, state, CDC and MLB safety protocols, we made it to the finish line, though our record on the field fell far short of our expectations.

Taking no time off, our baseball operations department is charting a course for the coming months leading into 2021. In spite of the shortened, roller coaster 2020 season, there were unmistakable positive performances to build on: Charlie Blackmon's dominant first month, Raimel Tapia's emergence at the top of the lineup, the consistently competitive group performance of our starting rotation, and of course Daniel Bard's inspiring achievement that led to his well-deserved NL Comeback Player of the Year Award. Looking forward, an important offseason focus is to create more group consistency throughout the course of the season; to be playoff contenders, we are well aware that the strong momentum we started the 2020 season with must be maintained and carried into the postseason.

The financial losses incurred across baseball in 2020 are astounding, with losses at nearly $3 billion industry wide and the average club losing nearly $100 million. It will take time to rebound, and in some cases, these losses will never be recovered. As a result, there will be nothing normal about this offseason as the industry faces a new economic reality, and each club will have to adjust. It will take all of us working together to face the uncertain months ahead with determination and hope, and then be ready for a 2021 season. I have faith in our staff and our fans — we must and will make it through this — so please stay tuned for updates from us over the course of the coming months.

As we plan for 2021, you will soon receive a statement updating you on the status of your season ticket account. You can be assured that your satisfaction is most important to us, and we will always make every effort to accommodate your needs to the best of our ability in order to keep Rockies baseball a part of your life.

I will leave you with this: Our hope is to play at least 81 games with fans at Coors Field in 2021, all the while providing you with an exceptional and safe experience that ultimately leads us to playing postseason games in October.

My best wishes for your continued health and safety. Thank you all.

Sincerely,
Richard Monfort Signature
Richard L. Monfort
Owner/Chairman & CEO